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The Quintessence of Sales: What You Really Need to Know to Be Successful in Sales (Quintessence Series) PDF




by Stefan Hase : The Quintessence of Sales: What You Really Need to Know to Be Successful in Sales (Quintessence Series)

ISBN : #3319611720 | Date : 2017-08-05

Description :

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Strategic Brand Management Creating Sustaining PDF 259f3974d

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by Jean-Noel Kapferer : Strategic Brand Management: Creating and Sustaining Brand Equity Long Term

ISBN : #0749420693 | Date : 1997-01-01

Description :

PDF-c270b | “”Strategic Brand Management”” deals with the concept and practice of brand management in its totality. The new edition is packed with fresh examples and case studies of brands from throughout the world, and pays particular attention to the development of global brands. Three new chapters have been included which concentrate on the life span of brands by looking at: the sources of challenges to br… Strategic Brand Management: Creating and Sustaining Brand Equity Long Term


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New Meanings for Marketing in a New Millennium: Proceedings of the 2001 Academy of Marketing Science (AMS) Annual Conference (Developments in … of the Academy of Marketing Science) PDF




: New Meanings for Marketing in a New Millennium: Proceedings of the 2001 Academy of Marketing Science (AMS) Annual Conference (Developments in … of the Academy of Marketing Science)

ISBN : #3319119265 | Date : 2014-11-11

Description :

PDF-cde8e | Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice. Among its services to members and the community at large, the Academy offers conferences, congresses and symposia that attract delegates from around the world. Presentations from these event… New Meanings for Marketing in a New Millennium: Proceedings of the 2001 Academy of Marketing Science (AMS) Annual Conference (Developments in … of the Academy of Marketing Science)


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50 Plus Market Age Neutral Marketing Strategies PDF 11663ddce

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The 50-Plus Market: Why the Future is Age-Neutral when it Comes to Marketing and Branding Strategies PDF




by Dick Stroud : The 50-Plus Market: Why the Future is Age-Neutral when it Comes to Marketing and Branding Strategies

ISBN : #0749442581 | Date : 2006-02

Description :

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Celebrating Americas Pastimes Marketing Proceedings PDF 79bf65013

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Celebrating America’s Pastimes: Baseball, Hot Dogs, Apple Pie and Marketing?: Proceedings of the 2015 Academy of Marketing Science (AMS) Annual … of the Academy of Marketing Science) PDF




: Celebrating America’s Pastimes: Baseball, Hot Dogs, Apple Pie and Marketing?: Proceedings of the 2015 Academy of Marketing Science (AMS) Annual … of the Academy of Marketing Science)

ISBN : #3319266462 | Date : 2016-04-14

Description :

PDF-a1e03 | This book contains the full proceedings of the 2015 Academy of Marketing Science Annual Conference held in Denver, Colorado. Marketing has become ubiquitous: it doesn’t matter who you are, where you are or what you are doing, you cannot escape it. In these times of instantaneous news, information and entertainment, everyone is exposed to messages from the moment they awake until the minute they … Celebrating America’s Pastimes: Baseball, Hot Dogs, Apple Pie and Marketing?: Proceedings of the 2015 Academy of Marketing Science (AMS) Annual … of the Academy of Marketing Science)


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CIM Study Text Marketing Communications PDF 1e1698c98

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CIM Study Text: Marketing Communications Strategy (CIMA) PDF




by The CIM : CIM Study Text: Marketing Communications Strategy (CIMA)

ISBN : #0751740330 | Date : 1995-09

Description :

PDF-043e5 | … CIM Study Text: Marketing Communications Strategy (CIMA)


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Trendology Advantage Data Driven Real Time Marketing PDF 245afb7ac

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by C. Kerns : Trendology: Building an Advantage through Data-Driven Real-Time Marketing

ISBN : #134950243X | Date : 2014-11-11

Description :

PDF-bb99f | In this, the first data-driven guide to real time marketing, Chris Kerns outlines the value of RTM via a comprehensive social data performance analysis. He lays out best practices for measuring RTM, injects a data-driven mindset into every step of its methodology, and shows how marketers can grow RTM into a daily win for brands across the globe…. Trendology: Building an Advantage through Data-Driven Real-Time Marketing


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Summary Webonomics Review Analysis Schwartz Ebook PDF 647bcec78

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by BusinessNews Publishing : Summary: Webonomics: Review and Analysis of Schwartz’ Book

ISBN : # | Date : 2014-09-29

Description :

PDF-7fba5 | The must-read summary of Evan Schwartz’s book: “Webonomics: Nine Essential Principles for Growing Your Business on the World Wide Web”.This complete summary of the ideas from Evan Schwartz’s book “Webonomics” presents a strategy for delivering business principles and strategies for successful internet-based commerce. In his book, the author explains the nine principles of Webonomics which have bee… Summary: Webonomics: Review and Analysis of Schwartz’ Book


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Crossing Chasm 3rd Disruptive Mainstream PDF 59043c5a7

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by Geoffrey A. Moore : Crossing the Chasm, 3rd Edition: Marketing and Selling Disruptive Products to Mainstream Customers (Collins Business Essentials)

ISBN : #0062292986 | Date : 2014-01-28

Description :

PDF-108cf | The bible for bringing cutting-edge products to larger markets—now revised and updated with new insights into the realities of high-tech marketingIn Crossing the Chasm, Geoffrey A. Moore shows that in the Technology Adoption Life Cycle—which begins with innovators and moves to early adopters, early majority, late majority, and laggards—there is a vast chasm between the early adopters and the… Crossing the Chasm, 3rd Edition: Marketing and Selling Disruptive Products to Mainstream Customers (Collins Business Essentials)


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How Close Sales Appointments Strategy PDF B5cfca744

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by August Specht II : How to Close Sales Appointments: Meet the Right People at the Right Time with the Right Strategy

ISBN : #0595349579 | Date : 2005-06-21

Description :

PDF-254b4 | Tired of losing deals, getting hung up on, missing quota, working a lousy territory, and meeting the wrong prospects? This book will turn these into your competitor’s problems, and they will no longer be yours.Significantly increase your close ratioStructure a revenue-rich territorySelect a winning strategy of differentiationUtilize the latest technologies and Web sites to increase salesWrite comp… How to Close Sales Appointments: Meet the Right People at the Right Time with the Right Strategy


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